WORK EXPERIENCE
Responsibilities and accomplishments.
ASSOCIATE ACCOUNT MANAGER
STACKLINE
MARCH 2021 - PRESENT
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Create PPC campaigns on Amazon Marketing Services (AMS) platform, examine ROI, and stay within client budget constraints.
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Execute new product launches. Orchestrate critical path schedule with internal Stackline teams as well as external client teams.
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Draw insights from large amounts of data and provide recommendations to clients on e-commerce strategy.
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Generate reports which analyze customer pricing/promotional performance and competitive analysis
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Create and develop content for clients to improve SEO performance on key retail platforms
eCOMMERCE CATALOG MANAGER
APRILAIRE
OCTOBER 2020 - MARCH 2021
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Managed all product catalog data on various eCommerce sites including Amazon.com and Aprilaire.com.
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Created meaningful product detail pages with consistent message and branding.
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Developed SEO and conversion tactics to support product placement and revenue.
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Implemented content management strategies and process improvement
eCOMMERCE SPECIALIST
MERCURY MARINE
MARCH 2019 – OCTOBER 2020
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Review product listings online and ensure collateral (images, copy, keywords, titles, etc.) are accurate.
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Analyze keyword results and tune results as needed to optimize search to increase conversion rates.
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Record changes and follow-up internally or with Amazon to ensure accuracy.
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Assist in designing, implementing and managing online advertising campaigns on e-commerce platforms. Track promotional effectiveness and return on investment.
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Improve sales performance of online products through a range of initiatives like managing product reviews, customer question, and answers, online marketing campaigns, etc.
MARKETING & eCOMMERCE INTERN
MERCURY MARINE
OCTOBER 2018 – MARCH 2019
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Overall content management and optimization for multiple online retail channels
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eCommerce promotional management i.e.: Amazon Marketing Services
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Coordinated the implementation of a new content management system and online syndication software
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Delivered meaningful content to dealers and distributors to drive sales through a live syndicated platform
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Enhanced the implementation of the online MAP initiative with data analytics
STRENGTHS & SKILLS
The abstract & the tangibles.
strategy
design
adaptability
leadership
communication
analytics
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Logo Design • Print & Web Media • Photography • Videography • Animation
